BALMAIN PARIS New Store | Cidade Jardim Mall | Sao Paulo | Brasil

Balmain is pleased to announce the hashtag#opening of its first freestanding boutique in Brazil. The new store—a 200-square-meter space set inside Cidade Jardim luxury mall in Sao Paulo— builds upon the new store concept that Creative Director Olivier Rousteing has designed in partnership with the Studio AMV.

“Cidade Jardim is clearly the best spot in all of South America for luxury brands. The address offers the type of services that our customers expect, as well as brands that complement our positioning. In addition, the designers of Cidade Jardim created a uniquely beautiful environment that highlights the singular richness of Brazil’s architecture and native plants.” explains Massimo Piombini, Balmain’s CEO